E-Commerce and Digital Marketing serves as a course by which the role of Digital Marketing in the Management applications could be very well understood. The characteristics of the E-Commerce, their analysis, methods involved in their applications are significant. This book on E-Commerce and Digital Marketing brings out the essential concepts on Marketing Strategies and Web Development, Payment Systems, Security and Operations, E-Commerce and Digital Marketing with required illustrations and solved problems. The authors hope that this book will be very useful to the Engineering and Technology Students in India.
No reviews yet. Be the first to review this book!